Qinghua Fang Hownet Profit Model

The spread of learning is one of the important parts of human science activity, it is one of the important ways to promote the science. There are new ways to spread learning on the base of the development of computer technique and network technique,and at the same time,a new industry comes into being, it is network learning publishing. The profit mode integrates many marketing methods of callings, so it has its own feature. Tsinghua Tongfang Knowledge Network company is the leader of the new industry, the company is now facing many new problems, such as how to hold the requirement of customs, and how to extend the competition advantage in order to create the correct profit mode.In this article, the author researches the characteristic and development trend of network learning spread, the exterior surroundings and intramural surroundings of the company, combines the characteristic of market demand,careful analyses the current circumstances of market,have find main problems of Tsinghua Tongfang Knowledge Network company's profit mode, then construct new profit mode according with tongfang knowledge network company's marketing fact, the constructing from the following aspects: detailed dividing of market, choices of the target market,market orientation,new product development,distribution channel construction,choose the suitable marketing propagation Methods,price system design,and so on.