| Since 2005, the domestic scenic area admission ticket has carried on large scale rising in prices. The rise scope from 10% to 150% differently. the phenomenon aroused the social widespread interest, the scholars has also launched the big discussion regarding this. Some people proposed the support viewpoint: Thought that the beforehand admission ticket price is excessively low, no longer manifests the resources value; The excessively low price cannot limit the passenger flow, which will destruct natural resource; The restoration and development of scenic area need the financial support. But counter thought: The fixed price of scenic spot admission ticket can't depend on the basis development, the protection, the management resources need, but can only be the overall evaluation of tourists market, local resident's comprehensive income, traveling consumption expenditure, especially must consider the majority Chinese common people's payment capacity. This article has analyzed the question which in the admission ticket price in view of the scenic area ticket price's present situation: First, the admission ticket price formulates by the government related department, the fixed price and the market come apart; Second, the admission ticket price is quite unitary, the difference fixed price is mainly aims at the preferential benefit community t; Third, as soon as the ticket price governs decides, in several years will not have the too big changes, the market hysteretic quality are obvious. The scenic area cannot adopt the nimble ticket price under this kind of pattern according to the segmentation market, the latent purchasing power won't become the reality, often in off season "having a price but no sales, resources idle"; "in the busy season controlling passenger becomes the empty talk". In the question's analysis, this article proposed formulates the ticket price with the revenue management's thought.The revenue management is a set of systematic management idea and method specifically, it unifies the science forecasting technology and the optimization techniques and the modern computer technology perfectly in together, using subdividing market, different fixed price, dynamic fixed price the market, sells the product to the customer in various price at the right moment, it gains the income maximization according that. It carries on screening on each kind of ticket price using certain scientific theory, forms a set to have the different structure level ticket price system. The revenue management present widely applies in fixing price of air movement, telecommunication and so on, applies has not appeared in the scenery scenic area fixing price. This article with the difference fixed price, the dynamic fixed price thought has constructed the scenic area dynamic fixed price model: According to scenic area all previous years passenger capacity data, it can forecast each kind of ticket price and passenger demand relations, It sells different tourist different scenic area ticket price with the dynamic fixed price strategy by scenic area computer predetermined system, in carries on the analysis to the tourist characteristic in the foundation, the unionscheduled time size, surplus tickets, the scenic area capacity size.In the model real diagnosis part, this article takes the Qingdao Mt. Laoshan scenic spot as an example, has carried on the model analysis to the Mt. Laoshan scenic spot admission ticket price, will obtain some conclusions: The multi-level and dynamic ticket price to cause the scenic area revenue maximization, and the tourist might also implement the low ticket price the time interval to enter the scenic area, reduced the tourist spending. |
