Explore The Development Strategy Of Shanghai General Motors

China has been developed steadily and rapidly, the growth of China economy is recognized by the world. China is walking into the strategic opportunity period and the golden age of automotive industry development. As the second largest automotive consumption country, China has already become the highest growth auto market of the world, which causes the global auto makers come in one by one. Today, China auto industry is facing the reality that more competitions together with lower profit.Shanghai GM has become one of the famous auto companies in China. By focusing on the customer satisfaction and being oriented by the market, Shanghai GM has developed a product matrix with about 18 series and 60 products to serve the China market with high quality. Based on the strategy of localizing the brand and localizing the product, Shanghai GM is becoming the market leader in each segment, as well as to set up the benchmarks for the China market continuously.With about 10-year hardworking after foundation, Shanghai GM has achieved a lot till now. However, since more and more competitors are coming, the industry is becoming globalized, Shanghai GM must set up a new strategy to keep growing healthily in the future. Many questions of strategy, even tactics, should be studied carefully.Based on the summarization of the Shanghai GM's current status and the existing problems, combining the company's actual practice, this dissertation has analyzed the industrial environment by using the PEST method, analyzed the company's competition environment by utilizing Michael Porter's Five Forces Model, and carried on the detailed definition to the strengths, weakness, opportunities and threats by the SWOT method. It is identified that Shanghai GM should take a full advantage of world resources in the global environment, processing the strategy through the differential competition. In the end, Shanghai GM's new strategy planning is formulated. In order to execute the planning, Shanghai GM should reform the organizational structure, strengthen the construction of human resource, corporate culture, knowledge management and branding etc.