Shanghai TBS International Trade Co,. Ltd Developing Strategy Plan

In recent years the rising domestic costs, the continued appreciation of the yuan, steady decline in export tax rebates, the resurgence of protectionism in international trade, making China's garment industry has been unprecedented challenges.TBS international Trade Co,.LTD, as one of the samle sized exporter garment among millions, is facing the reality of the current problems. s. How to adapt to the new environment and promoting competition advantages are the urgent problems need to be settled.This paper analyse the development of TBS based on the analysis of whole industry policy, trend and exportation situation.From the analysis,we can see TBS facing a challenging environment.Company need a strong strategy to promot it's core value and competition advantages.So this paper make strategic plans on brand development,internal management regulation build up and market development.Combied with the company condition and present problems, this paper give a development strategy and apply it With a BSC methord.