Development Of The Bank Card Industry In Hunan Province

Bankcard, as the payment instrument and credit means, is the product of bank business and modern technology. Nowadays, bankcard business has become global important means for adjusting management strategy, enlarging service field, increasing business. Bank card industry has become one of the most potential industries in modern economy. And the development of bankcard has important significance, such as improving the credit, enhancing economy energy, promoting economic development fleetly and healthily. This paper analyzes the whole economic characteristic of our country bankcard industry by means of the related theory of industry economy, and combined the status of Hunan bankcard specify the whole thought and implementation strategy for promoting the sustainable development.Applying the "SCP" analysis frame of industry economy mainly, this paper analyze the market structure, market behavior, market performance, and grasp the whole economy characteristics, master the rule of Chinese bankcard development. It suggests that Chinese bankcard industry is character of oligopoly market, which has a clear scale economic effect, strong network externality, significant business innovation result. But severe abusing isn't favorable to industry development. At the same time, the industry has good market performance, high profits, but limited client. High profit can't be sustainable. According to the characteristics of the industry, it is necessary to introducing competition for ensure the quality and benefit of specialization service. And it is necessary to take some measures, such as making relevant law and regulation, standardized the qualification, charge, management of specialization service, defining power and benefits of bank, merchant stations, cardholder and specialization service company for protecting rights and interests of all parties, preventing business venture and dispute, especially to the abusing behavior, and realizing the fully competition for the healthy development of the market.Based on the economy character analysis systemically of bankcard industry in China, combine the status of Hunan bankcard, this paper points out the general thought of Hunan bankcard development, and propose the aim, such as improving using environment, enlarging business, speeding up brand building, establishing and perfecting industry system, creating international brand for promoting international competition ability. Finally, this paper propose the concrete strategy for ensure implementing the thought.