Changde Tobacco Company (2007-2009), The Mid-marketing Planning Studies,

With the development of China's socialist market economy, tobacco company must treat marketing as the most central part of the company's operation, following the guideline which takes the market demand as direction, meeting customers' needs as center, leading customers' consumption as measure, obtaining both the company's economic and the social benefits as the final goal.It is of great importance for marketing managers of tobacco company to study hard on the marketing and demands, make marketing plan and give effective service and operating rules to meet the market demands, so as to realize a win-win result of economic and social benefits.The Changde tobacco company is chosen to be the research object in this thesis, which analyzes the Macro economic environment of it's faced and makes a lot of market survey and Statistical regression analysis for the company's marketing management, In addition, the tobacco consumption of Changde area is analyzed and predicted, and a plan containing feasible measure on how to reach the marketing goal is also presented in the thesis.