Tan "two-oriented Society" Build Green Marketing Model

With people's deepening awareness of ecological and environmental protection, the green marketing has become an important subject of academic research. The Green Marketing Business Model focus on the human development and utilization of natural resources conservation and environmental protection, and focus on the interests of consumers, business interests, the interests of society and the ecological interests of the reunification. The City-group of Changzhutan become into a national resource-saving and environment-friendly society building integrated support reform pilot area(Two Types of Society). In response to this strategic requirements, the marketing mode of enterprises in Changzhutan should be changed to green marketing mode, and the main contents are in the following levels:Analysis on the proposed two types of social backgrounds and enterprises on the need for green marketing. Green Marketing is to as the guides of social sustainable development, recycling economy and green supply chain, a harmonious society and other theories. The Green Marketing has a resource-saving, environment-friendly, integrated and external sexual characteristics. Green Marketing Enterprises mode helps to enhance the green competitiveness of enterprises, a green corporate image, the implementation of two types of social responsibility.Research on the games of the enterprises' green marketing model in the construction of the Two Types of Society of Changzhutan. Green Marketing mode is the choice of the outcomes of the games about the enterprises, consumers and the Government. Because of the external characteristics of the green marketing model, it is to clarify the relationship between the game, and the promotion of green marketing enterprises, and the management of green marketing, and the consumers to purchase green marketing products or services, these are extremely important roles. It is only to take positive and effective measures, and to coordinate the enterprises, the consumers and the interests of society, and to consider the short-term interests and long-term interests of the relations, effectively promoting the healthy development of green marketing.Based on the construction of Two Types of Society of Changzhutan, it is the strategies research on the enterprise's green marketing model. From the empirical analysis of the green marketing implementation of Tangrenshen, as the brand-name enterprises in Changzhutan,, in light of its own characteristics of Changzhutan, the green marketing primarily has the green insufficient consumer demand, and corporate pollution is relatively serious, and green marketing policy is not perfect enough, and so on. Based on the construction of Two Types of Society of Changzhutan, we must take the strategies such as to cultivate the whole society to take the green marketing awareness, and to promote clean production and to enhance the quality of management of the green, and the green marketing mix strategy, to perfect green marketing policies and to strengthen the government's macro-regulation and control, and the establishment of green Green marketing organizations and social network optimization, and it is of great practical significance to further build the "Two Types of Society"...