Study Of Portal Customer Value And Relationship Of Network Loyalty

This study is focus on the relationship between customer value and e-loyalty. and classes the web sites with three types: functional value, process value, and relationship value. What needs to explain specially, as a result of the website type's difference, the conclusion which the research will obtain will be also different; this article research will only define in the portal site.Research can be divided into three steps. First, to review and discuss the document, based on extensive literature reading, we raised the idea of the conceptual model and related assumptions; Second is the questionnaire design and data collection, we conducted a questionnaire survey and data collection: Finally, we use the Regression Analysis to analyze the data to discuss the relationship between these variables. The results of analysis mainly prove our propositions, including:1. We measure e- loyalty by three dimensions: positive activity, interactive, cognitive loyalty and tolerance for transfer.2. Functional value will totally affect e- loyalty positively; Process Value will partially affect e-loyalty positively; Relational Value will partially affect e- loyalty positively.3. To e- loyalty, the extent of importance of the three customer values is: relationship value> process value > functional value.4. The various dimensions of customer value and the concrete variables are viewed as Motivation factors or Hygiene factors. For example, the variables contained in process value are Hygiene factors but joviality is Motivation factors. Functional value is the Hygiene factor, while process value and social value are the Motivation factors.