"prairie Home Business Website Planning Case

As the improvement of people's life, more and more people start to learn how to enjoy their life. Many consumers reflect that they are very interested in some ethnical culture and product, because most of these products not only represent the lifestyle of that region, but also the culture and world views of the people. All the local products are handed down form generation to generation, and they have endured the trial of the time, most of them not only contain a unique flavor, but also have some important functions and the value for collection. Now many people are sick of the present boxes and bags; they are pretty fond of these native and natural products. Some people even present these local products as presents for their friends and relatives.Also, as the increasing people's interest in these local products, some renders use this consumers' trend to make profit, such as selling non-native products, which had a really bad effect on the image of the native and local products. Because some local Inner-Mongolia products can hardly be bought in the market, it would be a profitable idea to set up an on-line shop to satisfy the demand of these customers.This essay first introduces the market demand and the target customers; then analyzes the customers and the situation of the company. After that, this essay gives detailed planning for the construction of the web site, including the orientation and planning, domain-name, web-site programming, safety guarantee and so on. It also raises the goals and marketing strategies for the company and web-site, sets the profiting model, analyzes the feasibility of this project, and advises on the management of the company.