China Life Insurance Marketing Competitive Strategy

Now days, the difference of a product has been with the researching on a new product not any more that the unique key that the business enterprise overcome. Market fixed position with marketing strategy and product with develop the equal the importance, on a certain degree; even reside in its top. Whether it means the market marketing strategy success of the business enterprise or not, its meaning is profound. The life insurance marketing is realizing the life insurance business increase, the life insurance business enterprise set up the excellent and modern company image, and it is the basically guaranteeing of the lasting management. our country life insurance business enterprise development is fast in 10 years, along with environmental changes in exterior in industry in insurance in Chinese life, compete the corpus to increase gradually, particularly is development that the establishment that the competition to join in the WTO hereafter, life insurance industry is gradually vigorous. The life insurance business enterprise marketing strategy seems to be particularly for importance with put to the life insurance industry into practice.In the life insurance market, and it is always a comprehensive, long- term, and systematical process to design the marketing strategies for life insurance companies, especially at present, the turning point of the life insurance development. Facing with the fully opening up of the whole nation's insurance market, business entity increasing and more severe competitions, life insurance companies all exert themselves to searching for the breakthrough of the new market, and adapt themselves to the ever-changing marketing environments by keeping improving its own marketing abilities in all round.The thesis corpus is divided into six parts totally, including: preface, introduction of related theories in competition strategy, Chinese Human body insurance market present condition and competition circumstance analysis, the market marketing environment analysis ( SWOT analysis) of China Life Insurance Co. Ltd. The competition strategy researches on China Life Insurance Co. Ltd. At last, it is the conclusion and outlook.