Southward Marketing Channels

The marketing system is composed of marketing channel for enterprise. The majority thinks that channel structure for the industrial products is comparative simple ness, so the research is less. Marketing channel is hardly developed. But it is fixedness. It help for strengthen the long competition ability. For many state-owned enterprise in industrial products. They didn't understand marketing channel clearly and systematically, still stays in initial trade process, thinks much of product and price. Their marketing channel is insufficiency in building. They obviously showed shortage in competition with abroad. NanYa company marketing channel was object for this study. According of the theory about marketing channel and study outcome, it was anatomized. Investigating and observing fact, analyzing various history data, taking advantage and disadvantage. This research included channel member and its function, and channel structure, and channel flow, and channel conflict, and channel authority, and channel relation, and channel strategy, and channel design. Furthermore, the factor and the way about marketing channel design were emphasized. Above all, the material and operable marketing channel project was taken finally.