Gl Company Marketing Channels Research

The article applies marketing channel management knowledge to GLCO.,LTD marketing channel research.The research includes marketingchannel design,selection of channel members,motivation of channelmembers,performance measurement of channel members,managementof conflicts in channel,logistics management in channel etc.And at thesame time,it associates the knowledge of relationship marketing,supplychain management and motivation theory to marketing channelmanagement.Through the research of GL CO.,LTD marketing channel,the article wants to resolve the problem of GL CO.,LTD marketingchannel and give a series of project to resolve it.Through it can improveGL CO.,LTD marketing channel management.It also wants to give thereference to the company like GL CO.,LTD.