The Research Of Marketing Channel Management Of CL Company About Polypropylene Product

The article applies marketing channel management knowledge to CL company about PP product, The research includes CL company background and its environmental analysis, marketing channel design,selection of marketing channel structure,management of marketing channel members,management of conflicts in marketing channel,logistics management in marketing channel , motivation of marketing channel members ,performance measurement of marketing channel members etc.through the thorough analysis to CL company, the article proposes the question which exists in the marketing channel in CL company, applying marketing management and organization behavior theories and methods in the marketing management of CL company, Using the engineering design mentality, the utilization quality synthetic evaluation method, it has conducted the analysis research to the marketing channel about the polypropylene product in. CL company, from the channel control, channel members encourage to the conflict management , the article expatiates the factor affected channel design and the means of selecting channel structure and channel members,it shows how to manage and encourage marketing channel members, And at the same time,it shows how to solve conflicts in marketing channel ,in order to set up steady channel member relation so that the company is able to finish his marketing goal. it offers some basis method to improve the channel management level through performance measurement of channel members, it wants to resolve the problem of CL company in channel management about polypropylene product ,Through the research,it give a series of project to resolve it. it also wants to give the reference to the company as CL company.