A Low-voltage Electrical Market Relations, Marketing Research,

For the combined factors of globalization trend, technology upgrading and free economy etc., the market competition has been developed into an extreme way; moreover, the low voltage component market also can't be isolated from this environment. Currently, it is a fact that many categories of low voltage components emerge as greater supply than demand; therefore, various manufacturer have to compete with each other by using low price strategy to get their unique market strength. But today because of the factors of open marketing prime cost, transparent technology, similar or "cloning" marketing approaches, the domestic low voltage component enterprises not only can't attain their goals solely depending on the price war, but also suffered a great negative impact on that. Under this circumstance, what kinds of factors determining the success of one enterprise's marketing strategy is the common focus from various enterprises.The behavior of building up relationship among related sides on economy system is product exchange. So we could say the aim of marketing is to research various and changing relationship accompanied with exchange activity, and improve the economic profit and social welfare. The most important one is the relationship between buyer and seller among relationships, which also include relationship with competitor,suppliers,government and internal group. These relationship's establishment, maintain and upgrade will definitely react on the enterprise's marketing success and profits. So enterprise should commit themselves to building up the long-term relationship with customer,employee,supplier and other interest group, in order to achieve the sustainable productiveness and its market position.On the basis of development on the marketing environment and relationship of China low voltage component industry, the paper narrate the analyses and studies of the public relationship marketing strategy performed by A group china ltd according to the general theories of market sales and strategic management. At the same time the paper's contribution is to provide good references of MNC's for domestic companies in low voltage component and other traditional manufacturing industries to develop their competitive strategies and core and distinctive competences. Therefore, the views in this paper may also be helpful in the actual operations of these domestic companies. Domestic low voltage component enterprise has to speed up its globalization in order not to fall behind in the ever fierce international competition. The presence and building-up of multinational corporations (MNC's) in China is serving as the bridge for China change from the largest power market into the biggest power equipment producing country.