The Best Market Opportunity For New Product Development

In a fully competitive market environment, almost all enterprises will put the new products development on its own development strategy in a prominent position, and whether does the new product going on the market brings the biggest profit to the enterprise has becomes the most issue of concern.. Because the new product going on the market receives the market influence of the market competition and the market saturation, therefore the opportunity of new product of the enterprise going on the market appear more and more importantly. This paper from the angle of the same new product market competition and new product proliferation study the new products launching, and establish the proliferation of mathematical model on new products, and use the new model analysis the biggest profit implications of new products relative to competitive products to market in advance or delay to the market, as well as analysis the proliferation of new products in the oral advocacy on the new product launching in the new products.In view of this, this article analysis the new product proliferation theory system structure, using mathematical model method to analysis the opportunity of the market and the proliferation. This article mainly includes next several points: First, this article in advance has studied the proliferation theory as well as the proliferation theory going on the market the proliferation union application in the new product, and explained the new product launching significance because of expansion of new product. Next studying consumer's purchase behavior from consumers angle, and will purchase the new product the latent expense crowd to carry on the classification analysis. Will expend the community from the sole new product expansion angle to divide into five kinds of people, respectively will be: The innovation, the early use, the early purchase population, the later period purchasers and the fossil. After that with now and then successively is going on the market from two new products in the competition situation, also will expend the community to divide into three kind of people, respectively will be: First the use (innovation), after purchases the expense community which some product the expense community strives for, purchases some product the expense community to affect other purchase the expense community not to transfer but purchases its competition product. Once more, this article from the purchases behavior and its classified foundation of the consumer, has established the consumer flow regime mathematical model, analyzed the influence of consumer as to new product launching time through the mobile dynamic model. Followed closely this article respectively establish mathematical model of multi-objective decision from new product expansion chasing different objects and basing on mathematical model of multi-objective decision produced the corresponding real diagnosis analysis, to explained the expense community to the new product expansion influence, then affected the new product to go on the market the opportunity.Finally, sum up the significance of the new product depends on the success of the new products listed timing, and timing of the listing is in business to choose the new product a key component of a business can quickly bring new products to market, is obtained the best timing of the listing important content, but also quickly seize customers and expanding their influence, the maximum profit guarantee.