Alliance Model-based Small And Medium-sized Logistics Enterprises To Grow

The development of modern logistics in our country starts after the reform and open. Since the entry of 21th century, it is becoming a hot spot in economical development. Logistics enterprises like mushroom growth massive emergence. According to official statistics, the number of our domestic logistics enterprises already registered has amounted to more than 700 thousand at present, in which overwhelming majority are Medium and small-sized logistics enterprises(MSLE). MSLE are the prop for logistics industry development in our country, which have played a vital role in impelling domestic logistics market development. According to the promise made by China in joining WTO, the domestic logistics market moves towards the comprehensive opening after December 11, 2005.The foreign logistics enterprises enter comprehensively, and step up to expand, while the domestic large-scale logistics enterprises sudden appearance of a new force, which have cause the logistics market competition more intense than ever. So the topic on MSLE's growth is becoming the hot spot of current research that which grow pattern should the weak MSLE choose and how to make their growth healthy and fast facing the worse survival environment.Based on the research of enterprise growth and alliance theory, taking our domestic MSLE as the object of study, this thesis research MSLE's growth questions in the angle of alliance. It mainly includes four parts, such as the growth pattern analyses for MSLE, the establishment and management of MSLE strategy alliance, the impetus mechanism of MSLE growth under alliance, and the evaluation on growth condition of MSLE under alliance.First, the thesis analyzes which grow pattern should the MSLE choose. Embarking from the growth situation of our domestic MSLE at present, this part carries on the analyses to the MSLE growth pattern, and points out the necessity and feasibility for establishment of MSLE strategy alliance by the contrast of the three kinds of growth pattern for enterprises.Next, the question is elaborated that how alliance, the selected growth pattern, should be implemented. The Emphasis is placed on the introduction of establishment and management methods for MSLE strategy alliance. When the alliance goal and the alliance type are clear, AHP is used to select appropriate alliance partner according to the steps and principles of partner selection, and methods for alliance management are elaborated from three aspects of the alliance service conformity, the partnership and the alliance risk.Then, the discussion start on how MSLE grow under the pattern of alliance. In foundation of the analyses on inside and outside impetus of MSLE growth, a model is established which is used to analyze growth impetus of MSLE based on alliance, and a thorough research based on the model is conducted which is about the impetus mechanism of MSLE growth under alliance.Finally, the research focuses on the question that the evaluation on growth condition of MSLE under alliance. The thesis not only selects core competitive power as evaluation target to analyze and appraisal the growth condition of MSLE under alliance, but also proposes some suggestions on future growth of MSLE given in the example.The research in the thesis is for the purpose of providing some theoretically reference for MSLE's growth and promoting a better growth for MSLE by the growth pattern of alliance.