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Dalian Shopping Center Location

Posted on:2008-01-17Degree:MasterType:Thesis
Country:ChinaCandidate:Z HeFull Text:PDF
GTID:2199360242969100Subject:Business management
Abstract/Summary:PDF Full Text Request
Since 2002, the topic of commercial property or shopping mall has become popular in Beijing, Shanghai, Guangdong, Chengdu and other developed cites. At the same time, various commercial property projects being constructed, whose development tendency goes far beyond the residential development, has become the new developing focus of the development of commerce. With the development of a good many projects of commercial property, the researching topics on shopping mall and commercial property has been increased, and become one of the popular focuses all over the realms of retail and real-estate.At the moment the development of shopping mall is keeping large pace in Beijing, Shanghai, Dalian, Shenzhen, Guangzhou, Wuhan, Chengdu, Chongqing, Hangzhou, Ningbo and other important cites in the east and middle of the country., which stands up the latest development of shopping mall in our country. However, these shopping malls in our country have not connected to the world on business and management. Overall development of our shopping malls is at the rudimental phase, lack of the experience. Otherwise, the obvious large speed of outer capital entry has havening the burden of competition all over the country. Property developers and retailers have being confronted with many opportunities and challenges in searching for the development way of shopping mall fit for our country.The concept of the location is widely used in the realm of real-estate, which means the features of the area and pattern of the distribution. After the combination research of the real-estate and retail, the concept of the location could be some of importance for the influence of the research on the features of the retail centre. The central topic of this paper focuses on the features of the location and pattern of the distribution of shopping malls, and impresses the influence of attracting the consumers and strengthening the capacity of competing of the shopping malls owing to the strengths of the location. This paper takes shopping malls in Dalian as the examples of the research ring, for that shopping malls in Dalian develop fast and relatively completely, and stand for the normal features of the location of shopping malls of other cities all over China. One of the most important points of innovating of the paper is the combination of the situation analyzing and practical application. Choosing the site selection of shopping mall as the practical application of the location analyst actually impresses the value of analyzing the features of location of shopping malls in Dalian. Also, the paper stands on the double sides of the retailers and commercial property developers to emphasize the meaning of cooperating developing, which makes the way of analyzing the features and site selection of shopping malls mall scientifically and systematically.The first part of the paper starts with the concept of shopping mall and the location of shopping mall to put out the topic of the whole paper, and express the central ideas about features of the location and its researching value. The second part introduces the distribution of the business district and location of shopping malls in Dalian, supplying the necessary materials for analyzing the strengths of the location of shopping malls in Dalian. The third part starts the analysts of the features and strengths of shopping malls in Dalian, by taking in the combination of mathematical and qualitative analyzing to support the central topic of the paper, including the evolution of strengths and weaknesses of present shopping malls in Dalian and the prospect of their location improvement in the future. The fourth part is the practical application of the location analyzing of shopping mall as the simple introduction of the site selection of commercial property. The fifth part concludes the idea of the whole paper, developing tendency of the whole nation and the defects of the paper.This paper makes use of the practical researching method by virtue of the example of shopping malls in Dalian, which standing the features of the whole nation's. The process of researching makes the best of the mathematical model, data support and the qualitative analyzing to strengthen the conclusion of the topic. It includes two phases to complete the whole paper, with the first phase of investigating and collecting of the materials and data and the second part of constructing and writing.
Keywords/Search Tags:Shopping Mall, Strength of the location, Retail Gravitation Model, Commercial Property, cooperating site selection
PDF Full Text Request
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