| Dispose Correctly the relations among how to develop information industries, Internet economy and transformation of tradition industry. The information technology, the Internet economy only have to combine the traditional industry , it can have the broad development prospects . The information technology and its development of industrial can not leave the material base of traditional industry and broad market. The promotion of traditional industry needs information technology to reform and arouse. Before, people thought the traditional industry and the Internet industry are two parallel lines, they are unable to realize the true fusion. Even if the B to B and B to C which rapidly develops and walks with the reality is also so. But R&V non-competitive strategic alliance Simultaneously satisfies above two conditions, it is a perfect union between the Internet economy and the traditional industry. R&V(Reality and Virtuality) non-competitive strategic alliance is to combine traditional companies and virtual companies into the same alliance, with the share of imbedded core resources , leading to the deep integration of the traditional companies and virtual ones, thus forming a brand-new mode of strategic alliance which benefits both sides of the alliance.This article first proposed the concept of R&V non-competitive strategic alliance (called R& V strategic alliance in under article), then has analyzed its characteristic which is unique. Because the traditional strategy alliance has the basic question of competition, so the article carried on a comparison to the R&V strategic alliance and the traditional strategic alliance. After, the article analyzes the value of the R&V strategic alliance from value chain angle, attention angle and symbiosis angle. Alliance's setting up is also a very important problem with management. Therefore, from the choice of Alliance partner to the movement of alliance, the article chooses the procedure to analyze the Construction of R&V strategic alliance. Then from the trust, the culture and the benefit assigned three aspects to elaborate the alliance management. Then it analyzes the characteristics and the advantage of the R&V strategic alliance through a case. Finally, the article announced to Apocalypse to our country's independent creative. This article elaborates how to promote the traditional industry through industry integration, innovation of product's additional worth and business model. Meanwhile, take service industry as a example, Analyzed the R&V strategic alliance in the concrete usage in traditional industry. Hope to give some revelations for Chinese enterprises to integrate the global resource, Looking for a creative road which can duplicate the R&V strategic alliance at each realms. Finally forms one kind of new business model, carry out the reasonable application of resources with maximum limit, gets rid of the resources deficiently to the economical development restriction, therefore it is proved undoubtedly again the wonderful practical meanings of this paper.At present, the independent innovation has already become an national strategy to promote comprehensive national strength, keep on competition ability advantage in our country, become the source and motive for business enterprise's existence and development. At present, tradition industry directly is facing the resources restriction, therefore, going out a creative road seems to be important. The R&V strategic alliance of this text provides lessons and sexual thinking for traditional industrial's upgrade and business enterprise's innovation. And in view of our country present situation, proposed the concrete application pattern, specially in traveling industry, cultural industry, finance industry which are service industry, believing it can give the business enterprise a way to resolve the problem current economy's development's and innovation. R&V non-competitive strategic alliance opportunity already unfolded, along with exploration in this domain, R&V alliance space can unceasingly expand. And this kind of extends mode is exactly needed to integrate a global resources, because this is a newly business model which contains business model innovation, the technical innovation, the cultural innovation, the entrepreneur's own quality innovation and so on, owing to this, related research and discussion from the theoretical field will certainly be more and more lively. |
