Chinese Mini-car Industry Competitiveness Study

Our country's mini-car market is an important part of our country's car market; meanwhile mini-car is the main force of the car exportation. But along with the development of internal car market, the internal mini-car market fall behind other subsection of car market. And the situation becomes severer. Mini-car exportation holds the balance in our country's car exportation. If the problem cannot be settled as soon as possible, there will be far-reaching influence in opening up mini-car's oversea market, even important impact on our country's car exportation in future. On the base of analyzing the competence of mini-car industry, we know the current situation of our country's mini-car industry and existing problems, so that bring forward Countermeasures of upgrading our country's mini-car's competence. This research not only has realistic meaning for the development of our mini-car industry, but also has long-term significance in exportation of mini-cars.This article circumfuses the theory masterstroke of the competence of mini-car industry. Firstly, it introduces the theory of competence superiority and evaluating method of related competence. On the base of that, the article constructs the index system of evaluating the competence of mini-car industry, by using "five strength model" of Porter. The index system of evaluating the competence of mini-car industry has five parts, namely index of internal competent intension, Substitute threat index, new entrant threat index, buyer strength index and seller strength index. Secondly this text uses sorting analysis for collecting and analyzing the data, and concludes the outcome of data analysis. Meanwhile the article puts forward problems which the mini-car industry will face in the process, include problems of industry scale, technique level and local market marketing etc. Finally, according to the international and domestic situation faced by mini-car industry, this paper finally offers the channels and the major measures to strengthen competition ability of mini-car industry, from the two aspects of enterprise and government: On the one hand, enterprise need to promote products' quality, and work hard to realize the strategic change of marketing pattern, that is the change from simple "price competitive pattern" to "the comprehensive competitive pattern of price, technology and management"; On the other hand, government should create good outside environment for the development of the mini-car industry, including creating the fair competitive environment, support to autonomous innovation from policy, improvement of car consumer environment, establishment and improvement the multi-parts cooperation mechanism among enterprise, research organization and higher college, as well as to strengthen the connection with the government of exports destiny country, to guarantee the legal rights and interests of export enterprise in local market etc.