Xgm Marketing Strategy Research

Machine tools industry is one of the important developing base industries. The development of universal machine ,engineering machine, electrical installation, automobile industry will be fast and fast especially in the coming few years and it will bring immense developing spaces to Machine tool industry. The thesis is aiming to grasp market opportunity and get steady and fast development by adjusting the marketing strategies for XGM, a member company of Machine tool industry.This thesis first analyzed the requirement and competition environment of Machine tool industry. It researched the purchasing activity in the market also.Then, systematically and thoroughly analyzed XGM's outer market environment that includes many aspects: politics, economy, society, technology etc. The paper properly evaluated the advantages, weakness, and chances and threatens used SWOT to analyze. Thus it ascertained and stated the enterprise's group strategy of object-market and marketing in new situation.