Wuxi Deyi's Marketing Strategy Research

By using of some theory, methods and techniques, such as economics,management, statistics, marketing, This paper analysis qualitatively Wuxi Deyicompany, from the company's macroeconomic environment and the internalconditions and threats to the advantages and disadvantage. To geographical factorsand user variables for the sub-segments of the market, the company established.Then we apply Analytic Hierarchy Process to castor target market segments of themarket and the attractiveness of different options for a more comprehensive,scientific, The objective quantitative analysis, which 4C marketing theory in theframework of the goals set by the market and market position, castor production ofthe proposed marketing strategy for the design, The establishment of a marketingstrategy for the provision of a research methodology and research methods.