Study On The Marketing Tactics Of Beijing Yiju Real Estate Brokerage Company

With the constant promotion of the urban land system of our country and housing reform system, the market of real estate is becoming more active, the real estate brokerage industry has presented the unprecedented prosperous situation too. Beijing, as national politics and economic and cultural center, The real estate brokerage market prospects of the real estate are very broad, the broad market prospects have attracted a large number of enterprises to set foot in the brokerage of real estate, cause the competition becoming fiercer. Beijing Yiju estate brokerage company is a medium and small-scale real estate manager's company which specializes in the brokerage of the real estate, in the face of the fierce market competition , need proceeding from actual conditions in Beijing area, make and meet the market , marketing tactics suitable for one's own development.This article has introduced the basic situation of the company, analyzed the realistic problem which the company faces at present, carried on the discussion to manager of Beijing area real estate trade current situation of the development and trade prospect, through the capacity of real estate to Beijing area, supply the changes of the situation , the change of supply and demand , demand analysis of factor of demand, obtain manager of Beijing area real estate market under two prosperous terms of supply and demand, the trading volume of second-hand house will continue increasing .Subdivide through market, apt to occupy real estate manager Company carry on target consumer orientation , regional market orientation , commercial mode make a reservation to Beijing. On this basis, carry on research to its marketing tactics, from products, price, promote, channel , marketing team ,etc. respect propose tactics suggestion of marketing.