In Hunan Telecom Business Development Strategy Study

Since reform and opening-up, we have obtained the brilliantachievement in China's telecommunication industry, however, theflourishing development in 20 of telecommunication industry hasconcealed the predicament of operator's development of firm networkoperators including Hunan telecom: Hunan telecom takes the fixedtelephone service as main source of revenue and faces the crisis that thetraditional business shrinks, the lasting development capacity ofenterprises faces the unusually severe challenge, and needs to seek thenew points of growth of business urgently. This article aims at the Hunantelecom service development, fully utilizes the theory and method of thetelecommunication service development, which be used in analyzingHunan telecom's service market and the growth condition foundation. Weuse the PEST environment analysis method and use the SWOT analysismethod to analyze Hunan telecom's competitive ability, Hunan telecombusiness development is the urgent matter under the current marketenvironment. So, it is the key to expanding and succeeding in business toadopt the correct marketing tactics. And then probe into the business ofthe telecommunication Company of Hunan and expand the mode, seekthe route that the business expands, and put forward the countermeasureto relevant problems. In the hope of realizing that expands beneficialexploration to company's business of telecommunication of Hunanthrough studying, develop valuable contribution to thetelecommunication Company of Hunan.