Business Intelligence Decision Support System

Along with each kind of information system of Internet in enterprise application, the enterprise will need collect more information about the customer, the product and sales situation, which will be able to help the enterprise to forecast and to grasp the future well. The commercial intelligence which develops based in the decision support system can provide the more complex commercial information to the user, that will cause the better analyzing information ability and information using factor ,that further solves the enterprise decision-making needs to understand each kind of question, and helps the enterprise well to formulate and to make the decision-making quickly. Thus it can be seen, develops the commercial intelligence in the decision support system foundation to become the irresistible inevitable trend which the modern enterprise develops.This article based on analyzing business intelligence (BI) , uniting current management study and the development tendency of DSS, fully using advanced computer technology, proposes Business Intelligence Decision Support System (BIDSS) solution.This article's second chapter firstly analyzing the characteristics of the business intelligence, the system structure and the present development situation of the decision support system, proposes the disadvantages existing in the system structure of business intelligence.Third chapter based on analyzing the disadvantages of business intelligence, uniting current study of management and the developed tendency of decision support system (DSS) , proposes the business intelligence decision support system (BIDSS ) solution. This chapter firstly introducing the related technology and the theory of the business intelligence decision support system, and bringing in the Web data warehouse technology, the ontology, the Agent method and technology, proposes the system frame of the business intelligence decision support system.Fourth chapter based on the network marketing which is the concrete application of network business, according to the characteristics and the theory frame of network marketing, founds under the Internet environment the network marketing intelligence decision support system. The network marketing intelligence decision support system is a complex system which faces the Internet, and obtains the network information through on-line or the off-line way In the Internet, assists the policy-maker to make the enterprise marketing decision.Fifth chapter proposes the overall structure and the function module of network marketing intelligence decision support system, and analyzes the function of the various subsystems.Sixth chapter introduces the model in the network marketing intelligence decision support system, and mainly analyzes the fixing price model of marketing commodity, proposed based on the Agent commodity fixing price model.