| This article launches the enterprise network advertisement management elaboration from three parts. In the explanation network advertisement and in the enterprise network advertisement management concept foundation, revolves the domestic enterprise network advertisement management present situation only then and the existence question carries on the thorough analysis, finally key has made the concrete induction and the elaboration to the enterprise network advertisement management basis and the method.This article stands in enterprise's angle discussion network advertisement management, has studied the enterprise network advertisement management existence question compared with the systematic comprehensive analysis; Next, theory close relation reality, union current research present situation and behind actual operation analysis question reason; Once more, relates the network advertisement management with other advertisement management strategies as well as the enterprise developmental strategy, comprehensively studies its both mutually restricts the inner link which and mutually promotes, instructs the enterprise in the practice the comprehensive promotion market competition strength. |
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