Experiential Marketing Brand Operation In The Scenic Area

For the primary purpose of tour is to get relax and satisfaction, the traditional ' tourist for-seeing-cannot fit for the purpose. When a tourist valued the quality of tour, it must be based on the degree of satisfaction in the tour experience. And from the view of tourist product, the experience is not any embodied in the core of tourist products, but also in the tangible environment and the extension of product. In fact, the arising of "experience" is the result of chasing living quality and the development of society. Moreover, tour is the active of achieving "experience". So the traditional marketing theory is not adapted to tourism. It is a much more suitable choice of Substituting traditional marketing way by Experience Marketing which can cater to the demand on spirit and feeling better.The appearance of brand effect on intangible product is the result of market competition. This appearance not any predicate one kind of undertaking, but also bring a living taste to consumers to enjoy spirit experience. If a natural landscape park want to get success in the fierce competition, the only way is to create own tourist brand. So how to create brand more effectively for a natural landscape park is worth our thinking.In this article, I would plan to discuss the implication of experience marketing in the brand build for natural landscape park through the following section: 1st the basic theory of Experience Marketing; 2nd the combination of Experience Marketing and brand build; 3rd the feasibleness of implicating Experience Marketing in creating natural park brand; 4th the tactics of implicating Experience Marketing in creating natural park brand.Experience Marketing is still a new area in academe circle, furthermore the research on the implicating Experience Marketing in creating natural landscape park brand. So it is a relatively difficult theme. At last this article analysis the implicating Experience Marketing in creating natural landscape park brand from theory and concrete practice, and get two achievements: 1st It is reasonable and feasible to implicating Experience Marketing in creating natural park brand;2nd The concrete tactics of implicating Experience Marketing in creating natural park brand.