Kunming Third Party Logistics Market Development Strategies

With the strengthening of world economic globalization, the: market competition is becoming furious. And the social division of work is becoming particular. The logistics industry becomes one of the most fast-growing sun-shine industries in China in 21^st century and is called the third-party profit source after saving resources and improving productivity.The direction of modem logistics industry is the third-party logistics. By fulfilling the third-party logistics, enterprises can put more time and energy into their main dealing businesses, furthermore, forms its core competitiveness. At the same time, realizing the third-party logistics service can lessen running expenditure and improve the level of services. Because of the reasons, the development of the third-party logistics gets wide attention in whole society. The City of Kunming, as an important gate of China to South Asia and Southwest Asia, that fully develops the third-party logistics, will do great sense to the economy of Yunnan even the whole Southwest area.The thesis introduced the related knowledge of the third-party logistics and analyzed the present situation of its market in our country. It made a detailed analysis of the market environment of developing the third-party logistics in Kunming and points out its strong and weak points. It made a questionnaire about the supply-and-demand situation of the third-party logistics toward over 88 manufacturers, circulation enterprises and logistics enterprises in Kunming. According to the questionnaire, it concluded the main problems affecting the development of the third-party logistics in Kunming. It predicted the developing tendency of the third-party logistics in future Kunming by combing the qualitative analysis with the quantitative analysis. Also it predicted the demand of the market of the third-party logistics in Kunming by applying SPSS and established related mathematic model. According to the predictions, it raised countermeasures on how to improve the effective demand of the third-party logistics and boosted the striding development of the market. Eventually, it selected the successful third-party logistics enterprises as an example and made a detailed analysis. Their successful experience will make good sense to the development of the third-party logistics enterprises.