Sichuan Cigarette Marketing Strategy And Strategy

The tobacco industry is a special industry. Although the world has been more controled by the government, previous studies have focused on academics such as telecommunications, railways, power, civil aviation and other infrastructure sector in natural monopoly industries and rarely touch on tobacco research in this field. In other countries, the tobacco industry has always been the mode of control theory and the attention of scholars from the public health economics, institution economics and controlled economics angle, a lot of theoretical and empirical studies. From the lack of domestic economics, the Chinese tobacco industry marketing perspective, the majority stays on the policy level, little empirical research from marketing perspective.However, the in-depth development of economic globalization further accelerate the pace of the domestic economy in the international community. In such circumstances, China's Tobacco Monopoly Bureau clearly sets forth the principles of "reform, and promote the reorganization to the joint, common development, "the development goals. National wave of the tobacco industry is at the new round of reforms, and the domestic tobacco structure is gradually taking shape. In this important period of adjustment, as a large taxpayer and tertiary institutions under the Sichuan Monopoly Tobacco Company, cigarette marketing development has been in a stable and orderly condition. But with the country's restrictions on the tobacco industry and the new situation of China's WTO membership, in the face of new competition, the new market demand, Sichuan tobacco business enterprises have faced with an greater challenge. Therefore, in the present and for a long period of time, Sichuan tobacco business enterprises must have a clear understanding of the strengths and weaknesses of their own, find the starting point for development, more effectively integrate resources and formulate a scientific and rational system of the Sichuan Cigarette Marketing strategy organically combined with the realization of a market economy.In this circumstances, the application of marketing theory and methodology of this paper analyzed the status quo of China's tobacco industry and tobacco Sichuan and factors affecting the development of marketing strategies. And this paper systematically provides the Sichuan Cigarette tobacco marketing strategy of development, Cigarette Marketing strategic points of entry to determine market prices and the corresponding strategies, pricing strategies and other marketing mix. Based on the actual case of tobacco companies in Sichuan and their development needs, the author designs the corresponding business model and organizational structure with can be used by. Sichuan tobacco companies marketing cigarettes to work with as a strong guidance.