Changzhou City Cable Enterprises To Establish A Flexible Alliance Pattern And Countermeasure Research

The fast-changing market makes the companies seek for the external support, at the sametime the companies won't be able to survive without the extemal resource. Lucheng cablecompanies finally have to enter into a flexible alliance, in order to synergize eachcompany's resource for the most benefit. The relationship within them was changed fromthe competition into competition-cooperation based on the trust, the long-term alliancewith ethical ligament, the alliance support with the common benefits. The trust is theculture. The alliance ethic is a legal supervision. The alliance has been achievinglong-term benefit continually by the culture and the ethic. The flexible alliance is anopening system, which makes any new company enter or any partner leave at anymoment. The mutual information flows within the clients, organizer, sales outfits. Theflexible alliance is the outcome from the innovation, and it is a live system organizedwith all necessary aspects. The alliance market strategy from opening helps the alliancemember to be innovative not only in the market, but also in the management andtechnology. The motivation which pursues the profit urges the alliance member toinnovate, and spur alliance member to continuously seek for the innovation. Adoptingmarketing frame multiplicator matrix explains the exist possibility of flexible alliance,and also explains exist mode and trend of opportunism action in flexible alliance. Theflexible alliance is easy to tend towards collusive bid illegal, which will damage theinnovative ability of flexible alliance, pursuing spirit of the maximum value of company,and will definitely result in the short term outcome. The market economy mode inChangzhou city, Jiangsu province has common character in China, so the flexiblealliance is possible to be applied in other cities in China. But the key issue is whether ornot the market operating mode within the area is high marketability.