Research On The Marketing Strategy Of Cable Products Of ZHDG Technology Company

Cable is widely used in all walks of life,and the cable industry is known as the national economy of the nerve,in the past 30 years of development process,has made one after another success,become China’s second largest after the automotive industry,The total output value of the cable is also ranked first in the world,China’s cable to achieve these success is the cable industry,the results of joint efforts,it is worthy of our affirmation.However,in the face of these gratifying achievements,the development of China’s cable industry has also exposed a number of drawbacks,compared with the world’s cable companies have a large gap between the lack of cable research and development capabilities,the lack of high-end technology,Cable,such as nuclear power,marine applications and other aspects of manufacturing mainly rely on foreign imports,in addition,China’s cable industry,there are still relatively small industrial clusters,it is difficult to form economies of scale,the quality of marketing team to be improved,the industrial structure is not perfect and so on.ZHDG technology company as a high-end cable R & D,production as the goal of the newly established company in China’s cable industry in the development of a typical representative.In this paper,ZHDG technology company as the research object,from the channel,performance,product,team and management of several aspects of ZHDG technology company’s own marketing development status of the evaluation,pointed out that ZHDG technology companies in marketing marketing concept has not changed,marketing strategy Fuzzy,lack of network marketing channels and high-end technical personnel and lack of innovation and other issues;ZHDG technology company through the external environment,core competitiveness and SWOT analysis,ZHDG technology companies to accurately locate their own target groups,and from the product strategy,Price strategy,channel strategy,promotion strategy and service strategy in several aspects of the specific marketing strategy to solve the current ZHDG technology companies in the marketing process of the problems,more importantly,for the development of China’s cable industry to provide a reference to the actual Case.