Lianyungang Port St. Group Marketing Value Chain To Build,

With the development of information technology, and with the higher level of the freetrade and the development of the integration of global economy, the status that the productsupply is over the demand and the products are homogenous is more and more serious.Under this kind of situation, the tradition, simple duplicated camp marketing will no longersatisfy the enterprise's needs which create the competition superiority and maintain it. Theinnovation of representative's science and technology rapidly changed, the enterprise'scompetition intensity unceasingly intensifies, therefore, finding one kind of effectivemarketing pattern becomes the question which multitudinous enterprise urgently needed tosolve in the new period.This article embarked from the value chain theory, after analyzed the marketing valuechain and melted the lean theory into it, The paper divided the marketing value chain intothree main parts and optimized it with the realization of GangSheng enterprise's marketingvalue chain in order to reach the increment maximization.