Children's Furniture Design Market Analysis And Research

In our country, the variety of home furniture which is closely connected to people'sdaily life grows vastly. As one special kind, Children's furniture is increasing its share ofthe market year by year. Children's product market has all the fundamental characteristicof market, yet its own particular characteristics as well. However, sometimes this marketwill be ignored easily.First of all, it is defined what children's furniture is in this thesis. The relevantmarket is analyzed; the essentials of design are described, and also the reasons for theprosperity of the market in Psychology are explained. Secondly, by using questionnairesand Statistics Method, the consumer behavior of children and parents are analyzed in thisthesis, for instance, decision making and consumption psychology. Also the market issubdivided by sex and age as well. Finally, the consumption model of children's furnitureis established.Based on the analysis of consumer behavior and spatial product, a developing planand related strategy for some potential products or potentialities is formed. In the process,it connects the consumer behavior research with product development to obtain avaluable conclusion.