Consumer Behavior Survey Of Insurance Products For Children Of Company M

With Chinese insurance industry develops rapidly, insurance industry’s scale and growing influence in the thirty years. However, in the process of rapid development, it is contradiction against with the vast number of consumer’s demand of insurance and national economy development. For example, insurance coverage is too narrow; residents’insurance consumption structure is unbalance; residents’of insurance consumption demonstrated significant regional differences. As people income rise and risk consciousness enhancement, insurance consumption is gradually improved in consumption status and role of our daily life.As we know, the market competition of any enterprise cannot rely on price to win, not blindly imitate. The approach of maintain a lasting competitive advantage is have the correct marketing strategy as a guarantee. Consumer behavior research of enterprise will be put in the first place and focus on consumer demand, to market demand-oriented principle and their products more effectively to meet consumer demand and gain competitive advantage.The research object of the book is children’s insurance products consumer survey, the research analysis from consumer behavior perspective on child insurance product status and the factors of influencing consumer behavior and the process of consumer behavior. The purpose of this book is to get the process of consumer behavior of children’s insurance products, and according to the children’s products consumer behavior for insurance company to product development, the company’s marketing strategy and claim have been made by revelation. We hope to make better marketing of the children’s insurance products.