Online Banking Marketing Strategy Research

Because the calculator, network and the modern corresponds by letter technical of develop continuously, take on-line bank as the representative's electronics bank business not only broke the organization service of the traditional commercial bank structure and circulate a way, provided a more safe, fast and convenient funds balance of accounts an outlet for the bank customer, and innovation service principle, renewed a service content, represent the banking future development direction. In order to cultivate latent customer's community, each commercial bank robs financial market of sharing the future, strengthening development and market marketing strength of the on-line bank etc. electronics product in succession, and become at present the focus of financial industry competition.Big background here under, Chinese Yang branch office in the state City of the agriculture bank established the electronics bank department organization lately, being responsible for the development, marketing kimono of the whole magistracy on-line bank etc. electronics product a duty. But didn't have already expanded a market to sex ground, but didn't follow to use traditional marketing mode of the bank business according to the characteristics of net bank on the business marketing, develop continuously along with the business, exposing an a lot of problems gradually.This text the synopsis introduced on-line bank to wait development, characteristics and risk control procedure of financial electronics product first, elaborating the related theories knowledge of the market marketing, passing etc. is to the environment characteristic of Yang agriculture bank electronics bank business in the state City of analysis, carry on an evaluation to the existing market marketing mechanism, point out existence irregularity. Secondly, author according to the product characteristics of net bank, make use of modern theories knowledge of the market marketing, build up a new market marketing Comprehensive management model, draw up a new market marketing a project, and make use of the method of substantial evidence as to it's win of process reformation the project carry on a. comprehensive evaluation. End, the synopsis introduced an implement the integration of the marketing project.