Textile And Garment Industry Cluster Brand Research

Industrial cluster is a special spatial organizational form between with the corporation and the market. It has profound influence in many countries and regions because of its cluster effect. Many scholars in the different studying fields of the whole world have been interested in it in recent years. In domestic, The textile and clothing industry as the traditional industry also entered the cluster development stage. But, along with the knowledge economy arrival, the industrial cluster which the geographical position formed has met the development bottleneck. The article considers that it is one of the effective ways of the textile and clothing industrial cluster's sustainable development to construct industrial cluster revolving the brand.The establishment of the cluster brand can set up the difference superiority,the specialized superiority and the scale superiority. The industrial cluster brand provides the public brand effect, the accumulative effect for the region economy development, it is an long-term, relative monopoly intangible asset. It can enhance the region's competitive ability and the enthusiasm of the local government,industrial association or chamber of commerce, each enterprise and other organizations or profession association to developed area economy. How to establish our country textile and clothing industrial cluster brand, how to enable the development of the textile and clothing industrial cluster and obtain the continual competitive advantage through the industrial cluster brand strategy.there are worthful questions .There are significant practical sense for the selfdevelopment of the regarding industrial cluster, even the overall economical development of the certain region.This article take the industrial economics and the system economics as the basic theory frame. The research technique unifies the standard analysis and the real diagnosis research. First discuss and define the basic connotation, concept as well as effectiveness of the industrial cluster brand with the brand theory, strategic theory and other basic principles. Next utilize the SWOT analysis frame to analyze the construction environment of the textile and clothing industrial cluster brand. and has obtained the matrix frame chart of the textile and clothing industrial cluster brand strategy choice in this foundation. Oncemore, construct the textile and clothing industry cluster brand construction system in the front article foundation.It mainly includes the construction resources, the construction organization, the construction mechanism, the construction environment and so on. Then collect the material and arrange the material, analyze the Wujiang silk industry cluster brand construction with the case study method, conduct the research and the discussion to the Wu river silk industry cluster brand construction system. Finally it is a full text summary, is the policy suggestion to the government, the industrial association and the enterprise in the process of the industrial cluster brand construction system.The article attempts to bring forth new ideas in certain aspects. First the article proposes that we can use the industrial cluster brand construction to solve the question of the cluster's continuous development. Use the brand to construct the industrial cluster to substitute originally revolving the geographical position to form the industry cluster pattern. Next it attempts to establish the textile and clothing industrial cluster brand construction system, discuss the textile and clothing industry cluster brand construction questions systematically. Finally the article attempts to through some kind of system arrangement to solve the problem of the industrial cluster brand's formative mechanism and maintenance mechanism. But because the immature and imperfect market economy structure lacks the explicit limits regarding the industrial cluster brand connotation, and it is also difficult to make reasonably anticipation of the industrial cluster brand construction, it is hard to say that the conclusion and the tentative idea have the universal significance. Therefore, it is a developing area to construct the industrial cluster's core competitive ability using the cluster brand and promote the cluster's continues development.