| The driving "agriculture,country,farmer" policy which will impel agriculture toward the development of science and high efficiency in china and the key of agricultural development that lies in scientific farm & fertilization,increase of unit acreage output and economy income will be sure to promote the unceasingly expanding demand of phosphate fertilizer, especially the high concentrated and mixed phosphate fertilizer. With the incessant inburst of foreign product and the continually increasing output of the high concentrated and mixed phosphate fertilizer , however, the rising speed of output supplies exceeds distinctly that of the demand. It is predictable that the enterprises producing the high concentrated and mixed phosphate fertilizer will certainly be up against the cruel market competition, which will result with the structure redressal of phosphate fertilizer industry in china.This paper analyses first the position that china places in the craft brother all over the world,fertilizer industry structure,phosphate fertilizer vocation & product structure,market supply-demand structure,resource status for phosphate fertilizer and state industry policy , then systemically analyzes the macroscopical environment,external chance & menace,internal strongpoint&shortcoming,management status, competition advantage and so on in Guizhou HongFu Company Ltd. and forecasts the prospect for the competition strategies by making use of enterprise evaluation methods such as SWOT matrix and main successful factors, and puts forward, based on the stated above, some reasonable advices for the development of state mixed phosphate fertilizer and research of the development strategies in Guizhou HongFu Company Ltd.. |
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