Guizhou Sunshine Property Exchange Development Strategy

As the only institution for the dealing of property rights presently in Guizhou province, Guizhou Sunshine Property Rights Exchange mainly engages in the transaction and authentication of the state-owned property right in corporations. However, in the "post reform age for state-owned enterprises", with the completion of the strategic adjustment on the state-owned economic overall arrangement and structure, its operation are declining rapidly. Thus the important issue of how to enable the enterprises to survive is presented in front of the decision-makers. Therefore, it is necessary to study the develop trend of the market and strategy of the preperty rights exchange comprehensively and systematically.Based on the framework for enterprise strategic planning, this paper analyses the development strategy of Guizhou Sunshine Property Rights Exchange by knowledge of MBA and approach of systematic research. Firstly, discuss the opportunities and challenges Sunshine faced through micro-analysis on its external environment, industry forecast and life-span. Secondly, discuss its internal environment through analysing its core competitive edge, growth rate , market share , and value chain. Finally, summarize the SWOT analysis, and draw the conclusion on its plan and design of development strategy.