Henan Shenhuo Group Development Strategy

Henan Shenhuo Group, a trans-regional, inter-trade and national large-size enterprise, which is incorporated with coal, electricity and aluminum material as its main products. It is also one of the 520 national key state-owned enterprises. the first circulation economy experimental unit in Henan . The headquarter of Henan Shenhuo Group is located in the newly developing energy city Yongcheng of Henan province, which is located at the joinjing spot of Jiansu ,Shangdong, Henan and Anhui province. Several in the last years, the business enterprise development is fast fierce, from a small business enterprise of the nobody, arrive currently, into a big enterprise with the total property of the business enterprise is 12 billion RMB and 16000 employees.In order to achieve sustainable development, realize the value of enterprise staff, maximize the shareholders' bonus and benefit the Henan economic and Central Region development, it is essential for our group to draft a holistic, long-term, macro and ingenious strategy.The article carried on to the development condition of Henan Shenhuo Group first hard analytical, trace back to the Shenhuo history, get up from a coal mine development with small place of, is been included in 100 modern business enterprise system reform experimental unit business enterprises by Henan in 1995. Henan Shenhuo Group was listed in China Shenzhen Stock Exchange in 1999, and develop healthily thus, annexed successfully Yongcheng aluminum factory in 2000, becoming coal,give or get an electric shock,the industry chain structure and form of the aluminum joint management, the company development face of new surrounding,new situation.Make use of the analytical frame of strategic management, face to Henan Shenhuo Group future development of inside and outside environment carry on analysis, carrying on valuation to the original development strategy, putting forward Henan Shenhuo Group development strategyHenan Shenhuo Group development strategy of the article is "Do big to coal and do greatly strong do the excellent aluminum electricity, well timed the development is diverse"The business enterprise development target is explicit.Divide two steps;The fist step is "Eleventh Five-year" targets:2006-2010, develop the coal industry strongly, the steady extension electric power industry,type burnt industry, low cost extend electrolysis aluminum industry,extension the aluminum industry chain, was total in 2010 to Henan Shenhuo Group the property attained above 28 billion RMB, the sales income attained above 25 billion RMB, the benefit tax total amount was close to 3 billion above, the clean property rate of return attained 15%, the employee was average the year was income 40,000 RMB.The target of the reaIization"Develop coal,electricity and aluminum,and obtain double-10 billion".The second step "twelveth Five-year" targets: The development coal electricity the aluminum, double is super 30 billion RMB " property and sales income are all super now 30 billion RMB, the clean income reaches to above 15%, employee's income reaches every year more than 50,000 RMB.The coal productivity reaches to 18,000,000 tons, selecting an ability above 12,000,000 tons, the electrolysis aluminum reaches to 700,000 tons, processing an ability to reach to 500,000 tons, the electric power satisfies the request of the aluminum productivity, the coal of the formation integrity-electricity-the aluminum-material industry chain, the capital luck camp target formation"extend excellent turn, suggest an effect to shut wreath", create the internationalization profession, set up strong"four across" business enterprise group.To inside strengthen figure the body do excellent do strong, the perfect legal person manages structure, the exaltation business enterprise whole management level, enhance employee's character, excellent turn property structure;Collect an information outward and in time and extensively, accurate confidence the market trend, well timed annex reorganization to the road business enterprise, carry out low cost extend.Scan widely an overseas, the brave investigates a cross-cultural combination, military advance internationalization.This article has four literary parts totally:the first part introduced the basic condition of Henan Shenhuo Group;The second part carried on comprehensive analysis to Henan Shenhuo Group development environment, not only analyzed the influence of the macroscopic economic environment upon the company development, but also analyzed the profession environment to the influence that the company future development may bring, and emphasized to analyze the internal environment of the business enterprise;The third part is the company long-term development target and the development strategy, put forward with do big and exquisite coal and do greatly strong do excellent aluminum industry and develop diverse strategic speculation in good time, clear in meaning the decade will develop in the future of nine greatest target;The four-part is the company strategy implement measure, emphasized to emphasize and buy to expand,the business enterprise is information-based,internationalization etc. implement measure.The textual and creative of the article is to carry out two industry chains of coal,electricity,aluminum,materialand electricity,burnt,turn, building to Henan shenhuo group, circulating development, become to shut to match of development way of thinking; Put forward walk the coal diversification and internationalize of organic combine the counterplan speculation of the cross over type development road.