Hq Supermarket Commodity Prices

The enterprise behavior of seeking for profit is perfectly justified. The pursuit of maximum profit is basic long-term goal of all enterprises. The price strategy is the constituent which in the market marketing combination is important distinguishing feature. The price is usually the key aspect which decides the success or failure of transaction, and simultaneously is the factor which in the market marketing combination is the most difficultly determined one. The pricing of enterprise is for promotion, gaining profit. The depreciation demands to consider the cost compensating of enterprise, and the market requests to consider the acceptability of the user and the response to the price of the competitor and so on, thus enable the price strategy to have in every way the policy-making characteristic. The factory price formulation should take the cost expense as a foundation, the expending of demand as the premise, the competing price as the reference.The HQ supermarket is a local chain-like enterprise of Chengdu. This article tries hard to explore the general price management method of the chain-like supermarket commodity through this enterprise's research, thus enhances the management efficiency of the chain-like supermarket.This article altogether divides into four parts.The first part: The elaboration of external environment factors which influence price administration of chain-like supermarket .The factors divide into the macroscopic environment and the analyzing of profession competition. The macroscopic environment is analyzed mainly from the domestic consumption ability and its development tendency, the consumption level and the consumption pattern analysis of Chengdu area, the psychological characteristic of the inhabitants of Chengdu. Profession competition is analyzed by using the service variable of retail trade, and the main competitor is established.The second part: The research of the general method of fixing commodity price, introducing theories of fixing commodity price.The third part: The research of the strategy of fixing supermarket commodity price .And mainly elaborates how the commodity price to determine and how to determine.The fourth part: The elaboration of the flexibility of price administration from the competition angle. When the enterprise strain new prices and adjusts prices to own initiative, the competitor and customer's possible responses are the core essential factors which the enterprise should mostly considered, thus formulates the corresponding marketing strategy.