Ctrip Profit Model Study

China has already become one of the biggest and the fastest increasing tourism markets all over the world. In the great trend of network economy and electronic business development, a large number of professional network service companies for business trip have emerged as the times require, which have achieved quiet great progress. For the investigation of Ctrip Website's profit model, this paper starts from the profit model theories in the management concept, based on the comprehensive analyses of profit model and its elements, integrating the actual operating management of Ctrip Website, at the middle-level of enterprise management, the paper summarizes Ctrip Website's profit model, then analyzes the problems of that model ,and points out correlative strategies.This paper consists of five chapters as follows:The first one is foreword, putting forward the research background, purpose and significance, illustrating its innovation. On the basis of that, it traces out the frame chart of this paper.The second chapter acts as theoretic summarization of profit model. Analyzes its four elements particularly: profit point, profit resource, profit level and profit barrier, and clarifies the define of profit model. According to these, the paper points out the developmental analysis, form and sort of website's profit, making out theoretical preparation for the fourth chapter's applied discuss.Chapter three is the presentation of Ctrip Website, which is the investigative object of the paper. Through out the description about rough development of tourism electronic business since its appearance, as well as the calm consideration and beneficial exploration of those years, preparing for searching its particular profit model.In the fourth chapter, comes forth the hard core of this paper. Taking Ctrip Website as a case, analyzes the method and idiographic application of its profit model's establishment and consummation.The fifth chapter, on the basis of meditation which on the former evaluation, combining the problems which visualize in the developmental course of Ctrip Website as well as other tourism electronic business websites, it is pointed out the matters which exist in the actual process of its profit model, then brings forward correlative strategies.