Sj Company Marketing Strategy Research

Since the beginning of 21st century, sales volume of SJ Company came down year by year, beneficial result is not desired very much. To find out the problem that the selling coming down year by year over the past years as soon as possible, according to the accurate analysis about sells tactics to set up the marking ploy which suit to company reality, makes the SJ Company shake off the difficult selling position is the first problem. At the same time, carry out the research about SJ Company selling tactics, not only provide beneficial helpness to the development of SJ Company, but also have certain reference value to the other similar enterprise improvement aspects.This papei takes the SJ Company marking for background , start from the cause of selling decrease about the SJ Company this years.To solve this question,four aspects such as complying with SJ Company almost several years of the leading-in problem selling the fundamental condition coming down year by year,buying behavior specifically for selling problem,the valve marketplace problem, the main macroscopic view environment, microcosmic environment, camp been confronted with by SJ Company applies PEST analysis,Five kind of strength model,Michael Porter,GE matrix analysis, the method inquiring into questionnaire analysis and summing up a summary of Porter has carried out thorough analysis. In terms of the analysis above , this text use such as applying bound analysis, regression analysis, inquiring into a questionnaire and consulting others experience according to above-mentioned analysis to bring up the suitable marking tactic from target market subdivided, marketplace allocation, product price,distribute the channel, product sales promotion and relationship selling have brought forward quantively and qualitatively. Getting the effective implementation, the main contents of this text for making camp selling tactics has suggested that camp pin tactics puts suggestion into practice in the field of Part V ,three aspects such as perfect camp selling a framework of organization, building high-effect camp selling a team and building marketing information system.