Thinking. The Chuanwei Steel Business Development Strategy

Steel enterprise is always the basic enterprise of world economic, the rawmaterials of vaious profession, especially, steel enterprise's level and developmentinfluence the developing of different country's economic, steel enterprise's level,technology and overall strength have important effect on our economic. After issuingof《steel enterprise's developing policy》by nation, Chuanwei Group, which isbased on steel, is facing not only challenge and menace and also unprecedenteddeveloping chance.The passage takes Chuanwei Group's steel business as reseach object, analyzesits outside enviroment, inside condition and product's feature by deeply reseachingrelative competition stratege theory, puts forward low cost competition stratege indeveloping steel and iron. Increasing own resources' supply ration, optimizingprocess, improving technological equipment's level, strengthening management todecrease product cost, and last gains stratege of continous competition advantages.For the formation of this stratege, the writer says to realizing stratege target byaccumulation of resources ablitity, construction of key competition capacity, basingon comprehensively consideration of stratege target, resources stroing amount andreqiurement. The passage analyzes from the aspects of international, national steel'sbasic conditon, Chuanwei steel's developing advantages, disadvantages, puts forwardcompetition stratege of steel business in Chuanwei, determines competition stratege'simplement plan on the baisis of decreasing cost's five ways and five measures.Today, with the integration of globle economic, internationalzing Chinese steelmarket has become the developing trend. Chuanwei group is facing huge challengeat home and abroad, and facing unprecedented chance brought by large explosion ofwesten. Under the developing trend of world steel industry with specilizing steelenterprise brand stratege,competiting with advantages,winning with quality.