Based Parenting Advantage Marino Group, A Joint Strategic Research

During 90s of the 20th century, Michael Goold and other researchers from Ashridge Strategic Management Centre in American, through consultation and researches for ten years on the companies located in North America, Europe and Japan, have expounded a strategic theory named "parenting advantage" in relation to strategic development of multibusiness companies.In the opinion of the parenting advantage theory, a parent company must endeavor to be the best parent company of its subsidiary companies or maximize its value through operational activities of its subsidiary companies, and continuously keep and strengthen the insights of the value creation and the advantage characteristics.As one of the private diversified group companies which enjoy priority support from Shandong Province Government, Linuo Group has taken medical packing glass, solar energy light-heat & light-electricity, Chinese medicine and west medicine and chemical coating paints as its main industries. This paper, with the aid of the parenting advantage theory, the development tools and relevant concepts of strategic alliance and in combination with analysis on the competitors of Linuo Group and the trend of environment and future scene, has made theoretical explanation and strategic analysis on Linuo Group's industry development, parent company characteristics, business characteristics, practice experience in joint venture operation, and clearly defined the value creation insights, parenting characteristics and core zone businesses of Linuo Group and finally come to the conclusion that Linuo Group should take joint venture management based on the parenting advantage as its corporate development strategy, which is detailed as follows: Linuo Group should grasp the history opportunity when transfer of the global manufacturing industry center and adjustment of strategies of the multinational companies is in progress, and endeavor to implement introversive international joint venture management development strategy based on its existing resources and core advantages. Linuo Group should, through introducing advanced interational technologies, management experiences, talents and machineries, using later-rising advantages, starting at high level and investing vastly, focus on the core zone businesses characterized by the borax glass...