Jinan City Flower Retail Store Business Model Research

Since the China reform and open policy, the economic boom, national's average per person income level unceasing has risen. Jinan City, in 2005 the per capita disposable income of households reached 12,310 yuan. Along with people material life cultural level enhancement, the people live the personal status request enhancement, also had a higher request regarding the home environment and the spiritual aspect request The fresh flower has satisfied the people partially pursue to the beautiful environment and the expression sentiment need, this is the soil which the fresh flower market grows, causes the fresh flower market to become a growth potential extremely big market Jinan flowers flourish in the trend, but there is confusion in the retail industry with not standardized and low-level operators, the consumer market will not be a correct guide, but also lead to a waste of social resources. How meets people's need, simultaneously realizes the resources effective assignment, achieved the greatest value manifests, causes the consumer and the enterprise realizes double wins, it is necessary to carry on the research comparison to the Jinan flowers and plants retail store management pattern.This paper makes a study about the flower business model in the theoretical analysis. Through comparisons of various modes of operation, we can know that which is the better business model that not only can optimize the allocation of social resources, but also maximize the customer satisfaction and create customer value, while enterprises will be able to achieve greater profits. And then to take a consumption investigation and analysis of the city of Jinan flowers, for the retail industry of Jinan flowers to put forward my own proposals for reference. Flower Retailers innovation is the key to development, including not only the business model innovation, but also the floral innovation, creativity technological innovation, management innovation and marketing innovations. We should pay attention to the nurturing and guidance of marketing. And achieve a win-win situation between consumers and operators.In this article, some research methods were used such as market research, data analysis, theoretical analysis and comparison analysis. First, conducted business model, the value chain and Customer Value Theory, as the basis for analysis; followed by...