Star Network Product Marketing Strategy Research

Along with the network communication technology swift and violent development, Voip has obtained the explosive growth. In the early time, is one kind difficulty with implements based on Internet telephone, uses the troublesome service, with ordinary telephone (PSTN, public exchange telephone network) the reliability is extremely farther than the difference. Sharedo arises at the historic moment, he unifies the Voip technology and the hardware, not only has realized the Voip function, simultaneously leads the resources conformity concept under, the practical value-added service, may satisfy to individual, the family user, to small and medium-sized enterprise, on to major industry's each kind of request.In order to seek the bigger development space, the primal chaos computer limited company must develop the new space in the original service domain foundation. The market prospect favors the application domain widespread and will have the good profit space Voip product will be a quite good choice.This article (North China institute of computer technology) obtained from the primal chaos computer limited company's predecessor, has analyzed the market challenge, the technical challenge which the company faced, and future proposed some solution from the technology and the market aspect to the company in the Voip product operation and the sales aspect.After the goal market analysis, the goal customer analysis, now the Voip market opportunity and faced with the problem analysis, this article proposed bases has custom-made specially in the enterprise, the market crowd different demand, integrates the value-added service unceasingly, establishes resources sharing the commercial interaction platform solution.