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Reverse Logistics Outsourcing Management Strategy Study

Posted on:2007-06-01Degree:MasterType:Thesis
Country:ChinaCandidate:W ZhuFull Text:PDF
GTID:2199360212955889Subject:Business management
Abstract/Summary:PDF Full Text Request
As an important method to realize the sustainable development of economy and to promote the competitive power of enterprises, reverse logistics, has received the widespread social attention in recent years, and more and more enterprises have integrated it into their own management strategy.However, in view of the complexity and uncertainty of reverse logistics, the operation needs the support of massive funds, technologies, managerial experience and human resources, so that the enterprise's self-support often lacks the ability to do what it desires to. Therefore, reverse logistics outsourcing comes out. With reverse logistics outsourcing, the enterprise may concentrate its energy on core business and enhance the efficiency of reverse logistics operation. Thus the enterprise can maintain customer's satisfaction and loyalty, and strengthen its own competitive advantage. On the other hand, reverse logistics outsourcing is also hiding many risks. If failing to manage it effectively, the enterprise would suffer enormous loss. Therefore, based on the characteristics of reverse logistics, the question of how to guard against and control the potential risks of reverse logistics outsourcing, as well as how to maximize the economic benefits of reverse logistics outsourcing, has occurred newly which the enterprise needs to think deeply about under the tendency of reverse logistics outsourcing.Based on the domestic and foreign researches, combined with the general outsourcing theories and methods, the thesis begins with the theoretical analysis of reverse logistics and reverse logistics outsourcing, discusses the feasibility and potential risks of reverse logistics outsourcing, establishes a decision-making model, and puts emphasis on studies in choice strategies and management strategies of reverse logistics outsourcing.In the part of the choice strategy study, the thesis first combines the case to discuss the business scope choice in reverse logistics outsourcing, then establishes the work flow to screen the third party reverse logistics providers, designs the choice indicators, introduces the analytic hierarchy process, and finally carries on the quantification analysis by taking the example of a manufacturing...
Keywords/Search Tags:reverse logistics, outsourcing, the third party reverse logistics, management strategy
PDF Full Text Request
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