| As a new organisition form,the strategy alliance has been focused till now while J.Hopland.the CEO of DEC and R.Nigel, a management expert, make a defination of the strategy alliance. The form of the enterprise alliance has a lot in many fields, such as auto, chemical, computer and telecom. The Fort company and a Japan company to get an alliance to develop new auto in common; Founder and IBM arrive a technique alliance, and so on. The logistics management changed largely while the cosmically retail enterprises and chain enterprises develop in the circulation field, the manufacturing enterprises deploit the products market and the maturation of the consuming market. The character is the producing and marketing break away the original logistics, information flow and capital stream which between them, to purchase the local optimization, through the effective control and management on the unity to implement the value and manage behavior optimization during the whole products supply procession. It has been proved that only one enterprise can't implement the total logistics management , so it must carry out some type cooperation relations . To join up the enterprise which has comparative advanced that separate in each part of the modern logistics via form strategy alliance. To divide work and cooperation , use all the resource which can be used to create market opportunity for complete the whole strategy, burden each of them individual manage risk and go shares strategy benefit from it. The strategy alliance collaborate extension is more aboard than others mode, it's a lay particular stress on strategy tropism, coincident with the future plan of the enterprise, stategy activity. The strategy alliance collaborate style function is very obvious in the logistics management procession.The logistics development is very short in our country while confront to the competition of the multi-logistics company .Whether and which strategy should the... |
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