The Br To Enter The China Market Strategy

China's Internet market and retail banking sector are still in early stages of growth, both of which limit the size of the immediate opportunity for BR in China. However, there are currently few obstacles to establishing BR in China as the leading provider of objective, comprehensive information to consumers on banking and personal finance products. BR has clear advantages over the current field of competitors in this space.BR is the NASDAQ listed Web's leading aggregator of financial rate information. It's rate data research offering is unique in its depth and breadth. The website of BR in US provides free rate information to consumers on more than 300 financial products, including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. Addition to rate data, BR publishes original and objective personal finance stories to help consumers make informed financial decisions. Its staff of award winning reporters and editors provides expert advice on just about every major financial decision facing our readers: from purchasing their first home, to selecting a new car, to saving for retirement. BR's unparalled combination of comprehensive rate information and original financial content is what makes us unique and such a valuable resource to our audience.BR has a real opportunity to move forward immediately in establishing a foothold in the China market, and a small base from which to grow its business, in step with market developments, over the long term.Despite the current limitations, we believe this is an excellent time for BR to enter the China market. By participating in the market during these early stages, BR will be able to stake out territory, establish brand recognition, and help define market practices before the market reaches maturity. China isn't likely to be a huge profit-maker for BR in the near term, but it has the potential to be a significant part of BR's business in the coming decade and beyond, and potentially its largest market in the long run.