| The small and medium enterprises (SMEs) have obtained the considerable development since the reform and open policy. SMEs play more and more vital role to national economy development. Wenzhou is the China reform and open policy front position, the Wenzhou economy is by develops a private economy and the stock cooperative economy primarily economy, SMEs proportion achieves 99.8%. It can be said that, not the development of SMEs, does not have Wenzhou's today.With the word's economy integration, the domestic market gradually internationalizes, in order to seek the bigger management opportunity, the protection and the expanded original market, overcome the trade barrier, walks road of the internationalization management is the small and medium enterprises of Wenzhou strategic choice. But, the Wenzhou enterprise's internationalization management just started after all, because was insufficiently experienced and lacks to the international market environment comprehensive understanding, also exposed many questions in the internationalization management process. Specially recently several years, Wenzhou already became China instead to dump the investigation most greatly to suffer injury the area. The enterprise should choose what way to enter the overseas market? How should display the Wenzhou enterprise the superiority, strategic develops the host country the market, becomes Most important question.This article adopts the theory union reality, conducts the research to the pattern of oversea market enters. Hoped it can provide some helps to the SMEs's internationalization. |
