The Research Of Marketing Channel Management For CMP Northeast Branch

With China's sustained economic growth, China's wine market is warming up. At present, the domestic wine production enterprises is about 500, which mainly concentrated in grape-farming district and coastal development area from geographical region partition. At the same time, there are a lot of the imported wine to begin pouring into the Chinese market along with the national import tariffs falled sharply. Domestic and foreign wine enterprises's rapid development make the market competition of the Chinese wine more and more incentive in China market. Meanwhile, its competitors levels will also enhances unceasingly, and the competition will be turned the pure product to brand. It is an opportunity and a challenge to Chinese wine industry.The construction and management of marketing channel of wine industry is still the one of the key factors. Therefore, it is a pursuit of the goal for every enterprise with the process of development that how to desing and build the marketing channel and meet the needs of customers in order to gradually establish its own competitive advantage and expand the market share.The purpose of this study is how to desing a scientific and rational marketing channel structure in the drastic market competition for CMP northeast branch in order to develop the new quality dealers and keep existing dealers'loyalty to enhance the market share of northeastern brand.